What is direct marketing?

Direct marketing is a method of promoting your product or service directly to a prospective customer, rather than through a middle-man. Examples of direct marketing include:

  • Email
  • Flyers
  • Website
  • Telesales
  • Text Messaging

Other types of marketing which are not direct include:

  • Magazine Advertising
  • Trade Shows
  • Exhibitions
  • PR
  • Social Media Advertising

Direct marketing is a great choice if you are limited on budget as good results can be achieved in a very cost effective manner, but as with all marketing it is essential to know your target audience.