What is Content Marketing?

Content marketing is a commonly used term these days, but what does it actually mean and should you be using it for your business?

Content marketing is the creation and distribution of marketing content online. The aim isn’t necessarily to directly promote your business, but rather to promote interest and engagement which may lead to a future sale.

So what kind of businesses should be using content marketing in their strategy? Well really any business could use content marketing, but it is especially useful for B2B (businesses that sell products or services to other businesses) or for businesses that sell a product or service that is slightly complicated and needs a level of trust and understanding for the prospect to buy.

There are many kinds of content you could choose to create and publish, which include:

  • Blogs
  • FAQs
  • Social Media posts
  • Video
  • Articles

The most important thing to remember about Content Marketing is that the content must be valuable to the reader, you should be sharing information and helping your reader learn something, not selling. If you can do this effectively then the sales will follow.