Tag Archives: blog

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Things to tick off your list

Category:SEO,Websites Tags : 

Well this is a strange time isn’t it. I’m sure we’ve all been feeling worried, stressed and perhaps lonely too, but one good thing about the corona virus situation is that we have been given the gift of time! You know all those things that are on your ‘list’, but you never have time to actually get round to. I’ve got sort out the loft, paint the garage door and wallpaper the hall on mine, but I thought it might be useful to give you some ideas for marketing jobs you could add to your list.

Write a Marketing Plan

I’m sure we all know that we should have a marketing plan, but most of us just muddle through doing the best we can with whatever budget we have spare. However having a plan written down, even if it is only basic, will really help you get the best results for your spend.

Here are my Six Steps for writing your own simple Marketing Plan

Create a Google Local Listing

If your business has a local target audience then you should really get yourself a Google Local Listing. They come up at the top of search results when people use a location and best of all they are free!

Here is my guide to setting yours up

Connect Up Google Analytics to your Website

Another great free tool from Google is their Analytics. If you have a website then you really should have some form of analytics so you know how it’s performing. Once you’ve got it set up pop a monthly reminder in your diary to check how you are doing.

Here is my instructions for setting up Google Analytics on your website

Start a Blog

One of the main reasons I find that clients decide not to have a blog on their website is that they won’t have time to write them. Well now is the time! Why not write six month’s worth to get ahead of the game! A blog is a fantastic way to show your clients what an expert you are

Here are my top tips for getting started on your blog

Assess your current website

The thought that your website may need a revamp might come into your head now that you have time to stop and think. It might not be the case that you need a whole new website, but perhaps a little adjustment could be in order.

Here are my top 4 things to check on your website

Rewrite (or write) your website content

Have you been meaning to write your website content for ages, but never seem to find the time? Perhaps looking through your website during this quiet period has made you realise that areas might need rewriting

Here is my advice on how to write your website content

I hope these bits of advice will help you find some proactive things you can do during this strange and unsettling time….if not, then find a patch of sun and sit in it with a drink and a book!

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Tone of voice….and how to find yours

Category:Branding Tags : 

Have you ever seen footage of BBC television programmes from the 1920’s? If you have you’ll remember the tone of voice was very specific – posh, plummy English was the only tone of voice allowed!

Things have moved on a bit since then and you’ll now find a huge range of voices on television and radio, but tone of voice also applies when you are writing a social media post or blog or even presenting a visual image to a prospective customer.

The most important thing about tone of voice is to get the right one for your audience. Cillit Bang is well known for Barry Scott’s loud, brash tone of voice and their catchphrase ‘Bang! And the dirt is gone’ – it works for them, but if Johnsons Baby products were to adopt the same tone it would be very jarring.

So how do you find your tone of voice? The best place to start is with the definition of your target audience and of course your brand’s unique selling points.

If your brand is knowledgeable and trustworthy and your clients are serious business people, then your tone of voice needs to be serious, weighty and reassuring, and certainly not silly, funny or flighty. However if your target audience is students and your brand is fun and recreational then you definitely SHOULD have a light and amusing tone. It will be fine for you to use emojis and LMFAO!

The same technique can be applied to choosing an image, fun, cartoony images are fine for fun brands, but serious subjects need a more careful approach. Just because you like little cartoons and use them in your personal Facebook posts, doesn’t mean they are appropriate for your business communications.

The final thing to remember about tone of voice is consistency. We all get very used to a certain tone of voice from our favourite brands and any deviation from that tone, even the use of ‘I’ instead of ‘we’ when talking about your work or achievements can be very strange.

Once you have found your tone of voice you can employ it in all your marketing; brochures, social media, website, email newsletters and even your actual conversations with clients.