SB Protect are Protection Insurance Specialists, they offer a range of insurance for both
business and personal clients ensuring peace of mind for their clients.

The Brief

SB Protect’s objectives were: 

  1. To create a brand which reflected the organisation’s professional, friendly approach to protection insurance 
  2. To recommend, design and produce printed marketing materials to support their marketing strategy 
  3. To write website copy to sell their range of insurance services to the target audience

The Solution

In order to meet SB Protect’s objectives we:

  • Consulted with the client to refine their Purpose, USPs, Target Audience Persona and Competition. 
  • Created a Brand which reflected the professional nature of the service and communicated their Purpose to a range of target audiences from business people to families and also older people. 
  • Implemented the new brand across their printed collateral including business cards, letterheads, compliment slips and pull up banners. 
  • Implemented the new brand graphics across social media channels including Facebook, Twitter and LinkedIn
  • Created copy for the Service section of their website which clearly explained each offering, outlining the benefits and SB Protect’s USPs and had a clear Call to Action 

The Results

“The team at the Inspiration Agency took the time to really understand our business when developing the logo, banners, templates for FaceBook, Linkedin and Twitter and just generally being incredible! The Inspiration Agency brilliantly captured our values and the ethos of the firm and I cannot recommend them highly enough…very reasonable pricing as well!”

Sarah Buckingham

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