EXTRA DIMENSION

Extra Dimension are Leadership and Team Development Consultants based in Poole, working with large corporations throughout the UK.
They help companies unleash the full brilliance of their people.

The Brief

Extra Dimension’s objectives were: 

  1. To create a brand and supporting printed and digital materials which reflected the organisation’s dynamic approach to leadership and team development
  2. To recommend and implement an ongoing marketing strategy to develop new client relationships and enquiries
  3. To demonstrate Extra Dimension’s knowledge and expertise in their field

The Solution

In order to meet Extra Dimension’s objectives we:

  • Designed a new brand which reflected the dynamic nature of Extra Dimension and the fact that their service brings something extra to their client’s teams and business
  • Implemented the new brand across their printed collateral including business stationery, marketing leaflets, case studies and proposal folders
  • Designed and coded a new website to communicate with their target audience; answering client’s most commonly asked questions and demonstrating Extra Dimension’s expertise
  • Created a marketing plan to develop new client interactions and solidify Extra Dimension’s reputation as an expert in their field with existing clients and contacts
  • Implemented the regular marketing tactics, including:
    – Creating Case Studies of completed projects
    – Coming up with questions for Extra Dimension to provide the answers to
    – Adding Frequently Asked Questions to the website
    – Adding Case Studies to the website
    – Creating blogs on relevant subjects
    – Putting together and sending a regular email newsletter
    – Planning and implementing social media campaign across LinkedIn and Twitter
  • Host a quarterly Update meeting to assess results and adjust future marketing plans

The Results

“We have worked with the Inspiration Agency since 2013.  Following the completion of our rebrand, website redesign and production of printed materials, they recommended ongoing marketing activities to promote our Employee Performance Consultancy.  The Inspiration Agency is our outsourced marketing team, including regular blogging and social media activities. Since working with them, our turnover has increased year on year.  The Inspiration Agency are a joy to work with and have a huge breadth and depth of marketing and design knowledge – I recommend you make the most of it.”

Alan Adair

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