Category Archives: SEO

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Things to tick off your list

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Well this is a strange time isn’t it. I’m sure we’ve all been feeling worried, stressed and perhaps lonely too, but one good thing about the corona virus situation is that we have been given the gift of time! You know all those things that are on your ‘list’, but you never have time to actually get round to. I’ve got sort out the loft, paint the garage door and wallpaper the hall on mine, but I thought it might be useful to give you some ideas for marketing jobs you could add to your list.

Write a Marketing Plan

I’m sure we all know that we should have a marketing plan, but most of us just muddle through doing the best we can with whatever budget we have spare. However having a plan written down, even if it is only basic, will really help you get the best results for your spend.

Here are my Six Steps for writing your own simple Marketing Plan

Create a Google Local Listing

If your business has a local target audience then you should really get yourself a Google Local Listing. They come up at the top of search results when people use a location and best of all they are free!

Here is my guide to setting yours up

Connect Up Google Analytics to your Website

Another great free tool from Google is their Analytics. If you have a website then you really should have some form of analytics so you know how it’s performing. Once you’ve got it set up pop a monthly reminder in your diary to check how you are doing.

Here is my instructions for setting up Google Analytics on your website

Start a Blog

One of the main reasons I find that clients decide not to have a blog on their website is that they won’t have time to write them. Well now is the time! Why not write six month’s worth to get ahead of the game! A blog is a fantastic way to show your clients what an expert you are

Here are my top tips for getting started on your blog

Assess your current website

The thought that your website may need a revamp might come into your head now that you have time to stop and think. It might not be the case that you need a whole new website, but perhaps a little adjustment could be in order.

Here are my top 4 things to check on your website

Rewrite (or write) your website content

Have you been meaning to write your website content for ages, but never seem to find the time? Perhaps looking through your website during this quiet period has made you realise that areas might need rewriting

Here is my advice on how to write your website content

I hope these bits of advice will help you find some proactive things you can do during this strange and unsettling time….if not, then find a patch of sun and sit in it with a drink and a book!


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Why isn’t my SEO working?

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Search Engine Optimisation is a big part of marketing strategies these days, but it can feel like you are throwing your money away, so I thought I’d outline some of the reasons your SEO might not be giving the results you want.

No one actually searches on Google for what you do

Although ‘Googling’ is a very popular way to find products and services these days not every business is going to find their customers trawling through search engines for them. This is especially true of some ‘consultancy’ type businesses, particularly when you are servicing a local area. These clients are much more likely to come by referral and you are better off investing your marketing budget in referral marketing than SEO.

You are optimising the wrong keywords

This is something I often come across when talking to new clients about their existing SEO. Do you know exactly the keywords your SEO efforts are optimising? And do you know how many people search for those keywords each month? If you don’t you may very well be spending money optimising keywords no one is searching for. Even relatively small changes can make a real difference. A recent search I did for a clients turned up that ‘antenatal class bournemouth’ has 10 searches per month, but ‘antenatal classes bournemouth’ has 100 searches! That’s a big different in potential clients all for adding ‘es’

You haven’t got your meta data right

So you have done your research and you know people are definitely search for what you do and you know the exact words they are searching for, but did that information get accurately translated into your website content. It is essential that your keywords appear in your website content – both the front end stuff that real people read and also the meta data that search engines read….if you don’t get this right you won’t be appearing.

Your website isn’t converting visitors into customers

Unfortunately being ranked in search engines is not the end of the SEO journey, now your website has to be good enough to actually convince these hard earned visitors into people who actually want to buy from you. There are a large number of factors to consider here, but the two most important are

  1. Does your website give them all the information they need
  2. Is it your website clear and easy to use

You aren’t spending enough to beat the competition

This one is a bit of a shame, because it may be that people DO search for what you do, but there is already huge competition out there spending a fortune on SEO and you just don’t have the budget to compete. Once again this is something you can find out right at the start when you do the all important keyword research and if you don’t have the budget to compete then find another marketing method that you can afford.

Of course it could be a combination of all of these factors. If you’d like some bespoke feedback and advice on your SEO contact me for a chat.


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Responsiveness and it’s effect on Google Ranking

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Many of you may have heard that Google will penalise websites which are not responsive, but you may be wondering why has Google done this.  And possibly, what is a responsive website? And finally, what does it mean for my business’ Google ranking? Let’s start with the first question.

Why have Google done this?

By now I think most of us know that Google ranks websites according to an algorithm which is constantly changing.

Google’s algorithm is just trying to imitate the decision making process that normal people go through when looking for a product or service, in order to bring searchers the best results. The reason it is always changing is that the way people search and indeed use the internet is constantly changing.

A few years ago the majority of people were accessing the internet using computers, either a desktop or a laptop. Now nearly 60% of people are using Google on a mobile device (tablet or phone). So by penalising websites that are not ‘responsive’ Google is attempting to provide a better experience for searchers.

So this brings us on to what is a responsive website?

Being responsive doesn’t just mean that your website is ‘mobile friendly’. According to Google it is not good enough for your website to work on mobile devices. Google believes that the layout of your website should adjust to different devices to provide an optimum viewing experience and this is what being ‘responsive’ means. So if a user is viewing your website on their phone the display should shift to one long column and the navigation should be easy to use on a small screen.

So finally, what does this mean for my business?

Well, it may make very little difference in reality. Responsiveness is just one of many factors that Google uses to rank websites and certainly there are many other factors you need to make sure you are getting right, such as; keywords, user content, meta content. However bearing in mind that Google has brought this into affect because it believes it is what the public wants….you would be advised to ensure your website is responsive sooner rather than later.

Most websites can be converted to responsive with very little work, especially if there were built in the last 5 years. If responsiveness or indeed Search Engine Ranking Position is something you are worried about for your business get in touch for more information.


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How does website content affect SEO?

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As I have mentioned in other blogs we know that Google’s algorithm is trying to imitate the decision making process of real people and because of this it is clear that the content of your website is going to have a big effect on how Google ranks your website. However there are some common myths about website content which we can put to rest.

Myth 1: If I update my website regularly it will improve my SERP (Search Engine Ranking Position)

Unfortunately improving your SERP is not as easy as that. Writing blogs, adding or changing service content or writing news articles on your website will not have a great impact of your SERP. Google likes to see websites which are kept fresh because stagnant websites are seen to be a symbol of ‘dormant’ businesses. However it is essential to ensure your content is relevant and also utilises your keywords.

Myth 2: The more keywords you put into your site the better

Unfortunately not….Google weights keywords, so the first one you list will carry the most weight and the weight apportioned to each will decrease as you go on down the list. So you can see that the more you have the less weight will be attributed to each. Google is trying to find it’s user’s ‘experts’, so by having 20 keywords all you are saying is that you are a ‘jack of all trades’ not an expert. If you have a number of products or services you want to optimise, then set up pages for each and optimise each one separately with a couple of select keywords.

Myth 3: If I have good keywords in my site I don’t need to do anything else

Once again, sadly, this is not the case. Ensuring you have researched your keywords properly and that you have used them in both your page content and your meta content is really important. However it is very unlikely that just carrying out this ‘on-page’ SEO will be enough to beat out the competition.

Myth 4: If I use my competitors company names in my site I will be able to steal people searching for their business.

This one is true…to some extent. If you put your competitor’s company names in your site there is a good chance that you will come up in search results alongside them. However this is a ‘black’ SEO practice and if your competitor complains to Google there is a good chance they will blacklist you from their listings entirely. Just stick to good SEO practice.

If you would like to have a chat about SEO and how you can improve your Search Engine Ranking Position get in touch.