Author Archives: louise

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Responsiveness and it’s effect on Google Ranking

Category:SEO Tags : 

Many of you may have heard that Google will penalise websites which are not responsive, but you may be wondering why has Google done this.  And possibly, what is a responsive website? And finally, what does it mean for my business’ Google ranking? Let’s start with the first question.

Why have Google done this?

By now I think most of us know that Google ranks websites according to an algorithm which is constantly changing.

Google’s algorithm is just trying to imitate the decision making process that normal people go through when looking for a product or service, in order to bring searchers the best results. The reason it is always changing is that the way people search and indeed use the internet is constantly changing.

A few years ago the majority of people were accessing the internet using computers, either a desktop or a laptop. Now nearly 60% of people are using Google on a mobile device (tablet or phone). So by penalising websites that are not ‘responsive’ Google is attempting to provide a better experience for searchers.

So this brings us on to what is a responsive website?

Being responsive doesn’t just mean that your website is ‘mobile friendly’. According to Google it is not good enough for your website to work on mobile devices. Google believes that the layout of your website should adjust to different devices to provide an optimum viewing experience and this is what being ‘responsive’ means. So if a user is viewing your website on their phone the display should shift to one long column and the navigation should be easy to use on a small screen.

So finally, what does this mean for my business?

Well, it may make very little difference in reality. Responsiveness is just one of many factors that Google uses to rank websites and certainly there are many other factors you need to make sure you are getting right, such as; keywords, user content, meta content. However bearing in mind that Google has brought this into affect because it believes it is what the public wants….you would be advised to ensure your website is responsive sooner rather than later.

Most websites can be converted to responsive with very little work, especially if there were built in the last 5 years. If responsiveness or indeed Search Engine Ranking Position is something you are worried about for your business get in touch for more information.


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How does website content affect SEO?

Category:SEO Tags : 

As I have mentioned in other blogs we know that Google’s algorithm is trying to imitate the decision making process of real people and because of this it is clear that the content of your website is going to have a big effect on how Google ranks your website. However there are some common myths about website content which we can put to rest.

Myth 1: If I update my website regularly it will improve my SERP (Search Engine Ranking Position)

Unfortunately improving your SERP is not as easy as that. Writing blogs, adding or changing service content or writing news articles on your website will not have a great impact of your SERP. Google likes to see websites which are kept fresh because stagnant websites are seen to be a symbol of ‘dormant’ businesses. However it is essential to ensure your content is relevant and also utilises your keywords.

Myth 2: The more keywords you put into your site the better

Unfortunately not….Google weights keywords, so the first one you list will carry the most weight and the weight apportioned to each will decrease as you go on down the list. So you can see that the more you have the less weight will be attributed to each. Google is trying to find it’s user’s ‘experts’, so by having 20 keywords all you are saying is that you are a ‘jack of all trades’ not an expert. If you have a number of products or services you want to optimise, then set up pages for each and optimise each one separately with a couple of select keywords.

Myth 3: If I have good keywords in my site I don’t need to do anything else

Once again, sadly, this is not the case. Ensuring you have researched your keywords properly and that you have used them in both your page content and your meta content is really important. However it is very unlikely that just carrying out this ‘on-page’ SEO will be enough to beat out the competition.

Myth 4: If I use my competitors company names in my site I will be able to steal people searching for their business.

This one is true…to some extent. If you put your competitor’s company names in your site there is a good chance that you will come up in search results alongside them. However this is a ‘black’ SEO practice and if your competitor complains to Google there is a good chance they will blacklist you from their listings entirely. Just stick to good SEO practice.

If you would like to have a chat about SEO and how you can improve your Search Engine Ranking Position get in touch.


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What on earth is CMS?

Category:Websites Tags : 

CMS stands for Content Management System. It some ways it does what it says on the tin….it is a system for managing the content of your website.

Content Management Systems are generally accessible via any computer with an internet connection by using your browser. This could be Internet Explorer, Chrome, Firefox or Safari.

There are many different CMS’s available, but one you have probably heard of is WordPress. We create websites using this system and also using the slightly more advanced Joomla system.

CMS’s are general quite easy to use with a little basic training. The main text editor part will be very much like using Word, you’ll type what you want the website content to be, choose whether you want parts to be bold or perhaps some bullet points and then save your work to make the changes live on the website.

Most content management systems will also allow you to update images on the site, add new pages and delete old content.

Depending of your business needs and your technical ability the CMS can also be used to edit other parts of the site, including home page layout, navigation and fonts and colours. The beauty of having website experts create your CMS website is that you can choose how much control you want to have and still have experts to step in and make other changes for you.

Many businesses are now choosing CMS websites to suit their ever changing market and of course to help with SEO! To find out more about how a CMS can help your search engine ranking, read about it in our blog article ‘How does website content affect SEO’.

If you’d like to find out more about how a CMS website can help your business, or if you want a quote for one, drop us an email hello@inspirationagency.co.uk