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My business has changed, what marketing should I change?

My business has changed, what marketing should I change?

All businesses change over time, but this year Covid has meant businesses have been changing more rapidly than ever before. Many businesses have had to pivot what they offer, how they provide their products and services and even who they provide them to. Change like this is essential in business, but in order for that […]

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Things to tick off your list

Things to tick off your list

Well this is a strange time isn’t it. I’m sure we’ve all been feeling worried, stressed and perhaps lonely too, but one good thing about the corona virus situation is that we have been given the gift of time! You know all those things that are on your ‘list’, but you never have time to […]

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LinkedIn – A Basic Guide

LinkedIn – A Basic Guide

With over 660 million users across the world, LinkedIn is undoubtedly one of the top social media platforms today, but is your business using it to its full potential?

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How to brief your logo designer

How to brief your logo designer

I am often asked by clients, ahead of a logo briefing meeting, do I need to bring anything? My answer is always no. Do I need to do any research? No again. This is because during my logo briefing sessions I will work with you to find the answers to the questions which will help […]

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Simple WordPress Tips

Simple WordPress Tips

I think most people in business these days have heard of WordPress, but just in case you haven’t WordPress is a Content Management System for building websites using a language called PHP, which is easy to use, search engine friendly and makes it simple to keep your website up to date. WordPress was originally created […]

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Logo Design Trend Predictions

Logo Design Trend Predictions

I’m not a huge follower of design trends, as I really feel that each logo needs to suit the individual business and not follow fashion. However design does follow trends and I thought it might be interesting to look at the predicted trends for 2020….so here they are 3D Depth Thanks to developments in technology […]

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A Guide to Google Analytics

A Guide to Google Analytics

Some of you may have heard me say that having a website without some kind of statistics is like trying to drive with your eyes closed. Without data how do you know whether your website is doing what you need it to? If you are actively marketing your business you want to be able to […]

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The Effect of Colour in Design

The Effect of Colour in Design

We all know that colour is important, from an early age we are asked ‘what is your favourite colour?” and you are expected to have an answer ready! Later in life we choose colour in our wardrobe to make us feel confident and colour in our home to make us feel relaxed or comfortable. It’s […]

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How to email market after GDPR

How to email market after GDPR

Email marketing is a bit like marmite…some people love it, others hate it, but after the dreaded GDPR a lot of you may have decided it was just too much trouble! It seems that many people weren’t really aware of Data Protection Legislation before GDPR and are under the impression that GDPR was a whole […]

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Tone of voice….and how to find yours

Tone of voice….and how to find yours

Have you ever seen footage of BBC television programmes from the 1920’s? If you have you’ll remember the tone of voice was very specific – posh, plummy English was the only tone of voice allowed! Things have moved on a bit since then and you’ll now find a huge range of voices on television and […]

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Website Redesign – things to think about

Website Redesign – things to think about

A business connection recently asked “My website is two years old, do I need a new one?” You can read my answer to that question here, but if you have decided that you do indeed need a new website you’ll want to make sure you have thought of everything so you don’t need a new […]

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Why isn’t my SEO working?

Why isn’t my SEO working?

Search Engine Optimisation is a big part of marketing strategies these days, but it can feel like you are throwing your money away, so I thought I’d outline some of the reasons your SEO might not be giving the results you want. No one actually searches on Google for what you do Although ‘Googling’ is […]

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Helpful little guide to fonts

Helpful little guide to fonts

There are many pieces of design that a graphic designer is essential for, but if you have the time and the inclination you can create great design yourself for a variety of marketing channels. Tools like Canva allow amateurs to have a go at design, creating social media banners, website banners and even flyers. Mailchimp […]

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What is UX?

What is UX?

UX or User Experience is a term you will often hear bandied about in the website community these days, but what is it and more importantly why is it important for your business’ website. UX stands for User Experience and when used in relation to websites it means what a person experiences when visiting your […]

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Is print advertising dead?

Is print advertising dead?

As the internet has grown and developed the question of whether print advertising still works has been something that comes up in discussions with my clients over and over again. Throughout the 20th Century print advertising was king! Everyone read newspapers or magazines and popping an advert in one was a fantastic way to get […]

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New Year, New Logo?

New Year, New Logo?

Last week one of my clients has approached me with the following query; “over the festive break one of my friends mentioned that I’ve had the same logo for my company for many years and wasn’t it time for a change….should I change my logo?” We had a good chat about it and they’ve decided […]

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Social Media Myths

Social Media Myths

There is no denying that social media is an important part of any business’ marketing strategy, but there is so much information flying about, its hard to know what is true and what isn’t. So when it comes to social media here are some myths I can definitely dispel You must be on all Channels […]

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Things to consider when exhibiting

Things to consider when exhibiting

There is no doubt that exhibitions are a great way to develop business opportunities. However if done wrong they can also be a big waste of time and money. I’ve been helping clients get the most from exhibitions for years, so I thought I would put together some important points to think about. Choose your […]

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Responsiveness and it’s effect on Google Ranking

Responsiveness and it’s effect on Google Ranking

Many of you may have heard that Google will penalise websites which are not responsive, but you may be wondering why has Google done this.  And possibly, what is a responsive website? And finally, what does it mean for my business’ Google ranking? Let’s start with the first question. Why have Google done this? By […]

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How does website content affect SEO?

How does website content affect SEO?

As I have mentioned in other blogs we know that Google’s algorithm is trying to imitate the decision making process of real people and because of this it is clear that the content of your website is going to have a big effect on how Google ranks your website. However there are some common myths […]

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