Author Archives: louise

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Things to tick off your list

Category:SEO,Websites Tags : 

Well this is a strange time isn’t it. I’m sure we’ve all been feeling worried, stressed and perhaps lonely too, but one good thing about the corona virus situation is that we have been given the gift of time! You know all those things that are on your ‘list’, but you never have time to actually get round to. I’ve got sort out the loft, paint the garage door and wallpaper the hall on mine, but I thought it might be useful to give you some ideas for marketing jobs you could add to your list.

Write a Marketing Plan

I’m sure we all know that we should have a marketing plan, but most of us just muddle through doing the best we can with whatever budget we have spare. However having a plan written down, even if it is only basic, will really help you get the best results for your spend.

Here are my Six Steps for writing your own simple Marketing Plan

Create a Google Local Listing

If your business has a local target audience then you should really get yourself a Google Local Listing. They come up at the top of search results when people use a location and best of all they are free!

Here is my guide to setting yours up

Connect Up Google Analytics to your Website

Another great free tool from Google is their Analytics. If you have a website then you really should have some form of analytics so you know how it’s performing. Once you’ve got it set up pop a monthly reminder in your diary to check how you are doing.

Here is my instructions for setting up Google Analytics on your website

Start a Blog

One of the main reasons I find that clients decide not to have a blog on their website is that they won’t have time to write them. Well now is the time! Why not write six month’s worth to get ahead of the game! A blog is a fantastic way to show your clients what an expert you are

Here are my top tips for getting started on your blog

Assess your current website

The thought that your website may need a revamp might come into your head now that you have time to stop and think. It might not be the case that you need a whole new website, but perhaps a little adjustment could be in order.

Here are my top 4 things to check on your website

Rewrite (or write) your website content

Have you been meaning to write your website content for ages, but never seem to find the time? Perhaps looking through your website during this quiet period has made you realise that areas might need rewriting

Here is my advice on how to write your website content

I hope these bits of advice will help you find some proactive things you can do during this strange and unsettling time….if not, then find a patch of sun and sit in it with a drink and a book!


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LinkedIn – A Basic Guide

Category:Social Media Tags : 

With over 660 million users across the world, LinkedIn is undoubtedly one of the top social media platforms today, but is your business using it to its full potential? Often underestimated, LinkedIn can help you improve brand awareness and build your network, as well as sharing your marketing content and ultimately growing your business. So, lets have a look at a few tips and tricks to help you get the most from LinkedIn.

Remember that it’s all about business.

First and foremost, LinkedIn is a social network designed around doing business, so when it comes to your social media marketing it’s essential that you maintain a professional atmosphere. This is not the place for your cat memes! Keep your content focused on a more professional and practical nature.

Create a great first impression.

Your profile is the face of your brand and it is essential that you conjure a lasting, positive impression. The quality of your profile can determine whether a potential client stays or leaves, so ensure your information is not just concise, but engaging. Don’t forget to get a professional headshot, not a pic of you by the pool on your holidays.

Connect

As part of the set up LinkedIn will lead you through finding people to connect with. It is very tempting to connect with loads of people and later to accept connections from anyone who asks, but take the time to think about whether these people will grow and improve your network or not.

Engage Regularly

Once you have set up your profile make sure you login and engage regularly. Take the time to post some content of your own, either in updates or, if you’ve got the time, by writing articles. Remember to like and comment on your connections’ content too.

Keep Track of Your Analytics

To help you understand your audience better, LinkedIn has a great analytics data. This allows you to see what your connections are interacting with and therefore direct your marketing effectively. Even more helpful is how you can use analytics to build your future posts and articles, by easily seeing the success of previous ones.

Recommend Others

As a business-oriented platform, you can use LinkedIn as a networking device. Recommending others will soon see you being recommended in turn, and the attitude towards your brand will flourish. Don’t forget to ask people to recommend you after you have completed a project or delivered a product.

Join Groups

The most efficient way of increasing traffic to your LinkedIn profile is to join groups. By joining suitable groups in your category, and by sharing interesting, relevant content, you can make yourself known within that community. You could also consider starting your own group. By doing so, you are allowing yourself more opportunities to build partnerships and client-brand relationships, as well as promoting your brand recognition.

I hope these brief guidelines help you use LinkedIn effectively for your business. If you are a Business to Business organisation then LinkedIn is a must, but even Business to Consumer businesses can find LinkedIn useful, so don’t rule it out!


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How to brief your logo designer

Category:Branding Tags : 

I am often asked by clients, ahead of a logo briefing meeting, do I need to bring anything? My answer is always no. Do I need to do any research? No again. This is because during my logo briefing sessions I will work with you to find the answers to the questions which will help me build a picture of your organisation and the brand you will need, but obviously there are questions I am going to ask, so if you like to be prepared…here is a list of information you might like to have ready for your logo designer

What does your organisation do?

This seems like quite a straight forward question and the answer could be simple like; Recruitment, or I make cakes, but what your logo designer will be looking for is something more than that. A statement that gives your organisation a personality and differentiates it from other recruitment companies or cake makers. So, try to think about the problem (or problems) that your business solves for its customers.

Next, who is your target audience?

When I initially ask this question in logo briefing sessions the answer is often very broad. If you sell skincare products then anyone with skin could be your customer – right? Unfortunately, it is unlikely that you are going to have the budget to market to everyone, so although you may be willing and able to sell your products and services to anyone who wants them you do need to actually pick some people to target.

If you have already got clients then it is best to look at what they have in common. Also look at which clients are most profitable, buy the most from you and buy regularly. Finally, don’t overlook which clients you like working with the most – it will certainly make your life easier to work with people you like.

If you don’t have any clients yet, then really think about who you’d like to work with and who your product or service most appeals to. Try writing down:

• Are they male or female (or transgender I guess)
• What age bracket do they fall into
• What income bracket do they fall into
• Where are they located (geographically)

You may be able to define other characteristics, for example where they work, what their hobbies are, where they shop, what social networks they use – the more you can flesh out the ‘persona’ the better.

What are your Unique Selling Points?

It is quite easy to get very general here; friendly, professional, knowledgeable etc and whilst these are great USPs they are not necessarily very unique. I find it easier to ask clients about their ‘journey’ – what brought you to this place with your business, what have your experiences been – good and bad, what lessons have you learnt. Your ‘story’ will help you to flesh out what is important about your brand and what makes it unique.

Who are your competitors?

We have talked about being ‘unique’ and your business may be precisely that, but unfortunately it is very unlikely that there won’t be anyone else doing something like you. You could be opening a pre-school that focuses on children learning through sport and there is no other organisation doing that in the local area, but parents do still have other pre-schools to choose from, so you need to know what they are doing.

There are lots of ways of finding out about the competition, walking round and visiting them, giving them a call, but Google has provided us with a great, quick way to check out the competition. Write down perhaps 5 companies that you feel are close competition to you. Your designer should also be doing this and assessing what they are doing well and what could be improved upon, but your input is needed into this process.

Remember do not copy what your competition have done, but be inspired by good choices.

Your personal taste

Now this isn’t always relevant, if you are a 50 year old man starting a business selling those trainers that the wheels pop out of to teenagers, then your personal taste is going to have no bearing whatsoever on your logo, but if you are your target audience and especially if you are going to have a driving role in your business and be front and centre with your customers then your brand can (and should) reflect your personality. So have a think about things you love and things you hate these could include:

• Colours (are you a warm or cold colour)
• Icons (maybe you hate dolphins…)
• Fonts (what! You don’t have a favourite font…)

I hope this advice will help you if you are developing your brand and will lead to you getting just the logo you always wanted!


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Simple WordPress Tips

Category:Websites Tags : 

I think most people in business these days have heard of WordPress, but just in case you haven’t WordPress is a Content Management System for building websites using a language called PHP, which is easy to use, search engine friendly and makes it simple to keep your website up to date.

WordPress was originally created back in 2003 as a tool for building blogs, but in the last 17 years it has become so much more and is now a great tool for the small (and even large) business website.

In theory it is possible to build a WordPress website with very little technical knowledge, but there are some tricky areas and even if you don’t want to do-it-yourself it’s still useful to have some basic knowledge of the system, so I thought I’d put together a quick guide of some of the areas that I have found useful over the years.

Themes

A WordPress Theme allows the user to change the look and feel of their website without altering the core code. All WordPress sites require a theme to be present, but some can be used to create bespoke designs and some are pre-designed so that the beginner can create a great looking website without technical know-how. Both free and paid for Themes are available from a huge number of developers, with different levels of design and support available.

Plugins

A WordPress Plugin allows the user the extend the functionality of the website. This could include ecommerce, contact forms, search engine optimisation, analytics and even security. Once again paid and free plugins are available and different plugins require different levels of technical no-how to use. Some Themes will force you to include certain plugins to run their Theme – just go with it…they know what they are talking about!

Posts and Pages

The two main types of page content in WordPress are Posts and Pages, in general the Pages are used for information content such as Services, Case Studies etc and the Posts are used for your blog, FAQ or news section. The layout of both types of pages will be determined by your Theme, either bespoke or template.

Other Types of Content

Other kinds of content such as Slider Banners, Portfolios, Team Sections can be controlled by your Theme or Plug ins. Before choosing a Theme ensure that you know what content you intend to have in your site, so you can be sure that the Theme will have areas for all of it and you won’t have to squeeze it in odd places.

Menus

You can manage your site’s navigation in the Appearance section under Menus. Here you will be able to add Posts, Pages and Categories and drag and drop the menu structure to get the navigation to look how you want it.

Widgets

Also in the Appearance section is Widgets – this is where you can configure the content that appears in your side bar or footer sections of your website.

Theme Options

One last useful area of Appearance is Theme Options. If you have selected a Theme Template, so that you don’t have to do the design work yourself, this is where you will be able to adjust it (to a certain extent). You may be able to control your site logo, the order sections appear on the home page, your colour scheme, contact details and social media links. Different themes will allow different levels of personalisation. If you find you cannot alter something get in touch with the developer you got the theme from to see if they can alter it for you. You are more likely to get a good result with this if you have paid for your Theme.

Security

I would ALWAYS advise you to use a security plugin, I have found WordFence to be very reliable (even the free version). As well as having security at the WordPress level the server your website sits on also needs to be secure, so ensure you have chosen your hosting provider carefully.

SEO

If search engine optimisation is part of your marketing strategy then add the plugin Yoast, this gives a great traffic light system for optimising your pages and posts.

Analytics

For an easy way to hook up your website to Google Analytics try Monster Insights (again the free version is fine).

Final Hints

Don’t copy and paste your content directly from Word….the CMS will try to interpret the code which is in Word and could mess up your page layout. Pop the content into something like Notepad or TextEdit to remove formatting first.

Don’t upload huge images….its not necessary and it will only slow your site down…for you and your users.

Well I hope this blog gives you a few useful hints and tips to using WordPress. If you are still finding it completely baffling, but you have a WordPress site, or you’d like one, get in touch for some personal advice.


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Logo Design Trend Predictions

Category:Branding Tags : 

I’m not a huge follower of design trends, as I really feel that each logo needs to suit the individual business and not follow fashion. However design does follow trends and I thought it might be interesting to look at the predicted trends for 2020….so here they are

3D Depth

Thanks to developments in technology and software we are seeing amazing 3D designs and we are certainly likely to see more of this in 2020.

Monotone

In 2017 there was  a huge duotone trend, well for 2020 this we’ll see this simplified even further to a monotone palette for the ultimate in minimalism.

Shiny Metal

Using metallic in design for both branding and product design has been super trendy recently, especially gold metallic which when used with a minimalist design gives a luxury look and feel.

Typography

Innovative typography is expected to flourish in 2020, literally in some cases, with floral typography being a really popular trend.

Line Art

This simple illustrative form has been gaining popularity over the last two years and 2020 will see more of this clean style.

Vintage

The 1950s is getting a rebirth in 2020 with early colours and hand drawn illustrations conveying that vintage fifties feel

Geometric

A popular trend for at least a decade, geometric designs are not as easy as they look. Very difficult to convey the right message.

Here are some of my logo designs which incorporate some of these trends, but obviously also meet the needs of the business and match the target audience!


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A Guide to Google Analytics

Category:Websites Tags : 

Some of you may have heard me say that having a website without some kind of statistics is like trying to drive with your eyes closed. Without data how do you know whether your website is doing what you need it to? If you are actively marketing your business you want to be able to see your visitor numbers increasing.

Analytics can also give you great data on things like, your most popular pages, the most popular days of the week and times that your website is accessed and even whether people are using your website more on desktop computers or mobile.

Checking your data can also help you find out if too many people are ‘bouncing’, this means leaving your website as soon as they find it.

I tend to recommend Google Analytics because it is free. There are lots of other statistics packages out there and some can give really detailed information. If you are a large B2B company there are packages that can identify what company has visited your website!

Setting Up Google Analytics

I have already written an FAQ on how to get Google Analytics on your website, so I won’t repeat myself…you can read about it here

What do I do now?

Ok so now you have it, unless you have a lovely digital agency who will send you a report on a regular basis you’ll need to login and check your stats. I find it useful to diarise this for the beginning of each month.

Easiest way to login is to Google ‘Google Analytics’ click the result and enter you username and password. You’ll start on the Dashboard which gives you very immediate data, including how many people are on your website right now and visitor trends for the past week. You can scroll down to see information like When do your users visit and What are your top devices.

Useful Data

Here are the most useful areas for me, on the right hand side you will see a menu which includes Audience. Click here and then click on Overview.

Select the date range in the top left, I like to view data by month (I also record this data outside of Google Analytics, but that’s up to you)

The data you can now see will tell you:

Users – how many individual people accessed your website during the month

Sessions – How many times people accessed your website during the month (a person may have accessed your website several times)

Number of Sessions per User

Page Views – How many pages in total your users viewed

Pages per Session

Average Session Duration

Bounce Rate – This is a figure which tells you how many of your users came to the site and left immediately. Anything under 50% is fine….unfortunately at least half of your ‘visitors’ will probably be ‘bots’ – these could be good bots (like Google bots) or bad bots (like Spam Bots), but there is nothing you can really do to stop them and you could spend a lot of time and money trying.

You will also see a pie chat showing New and Returning visitors. 80/20 would be a good split here to show your website is engaging current and new customers.

I now like to take a look at how visitors found my website. You can find this information again in the left hand menu under Acquisition, you may have to close the Audience menu to see it. Once again select overview and set the date period if you need to

Here you will find the source of your visitors displayed both as a pie chart and a table

Organic Search – this means people that found your website in the natural Google listings. In theory you could also find out what term people searched for, but most people have private browsing enabled, so this often does not yield helpful data

Direct – these are people who typed your website address into the address bar of their browser, they may have found it on your business card, email signature, an advert or flyer

Social – fairly self explanatory….these are visitors that came from social networks, clicking on this in the table will give you a breakdown of your most popular social networks

Referral – this is people who clicked on your website address on another website, unfortunately much of this data is often Spam bots, so if you see things like xyz.co.uk just ignore

You may see other sources too for example if you have run a recruitment advert on a large national site

Finally is you have run a PPC campaign you can see Paid Search data here, the number of people that came to your website after clicking on your Google Ad.

Google Analytics contains a huge volume of data about your site and your visitors, but if you can at least start by hooking it up to your website and keeping an eye on the above stats on a monthly basis it will give you a great insight into how your website and your marketing is working.


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The Effect of Colour in Design

Category:Branding Tags : 

We all know that colour is important, from an early age we are asked ‘what is your favourite colour?” and you are expected to have an answer ready! Later in life we choose colour in our wardrobe to make us feel confident and colour in our home to make us feel relaxed or comfortable. It’s no surprise then that colour is an important aspect of design.

This month I’m going to take a look at what colours make you feel and which brands are using colour effectively, but remember it’s not just about your brand, colour can also be used effectively in Point of Sale, Call to Action, Social Networks, Advertising, Exhibitions – in fact anywhere that you want to stand out from the crowd!

Feeling – Energetic, Excited, Bold

Use – Often used to promote discounts, offers and deals, used by brands who want to appear good value and exciting

Feeling – Warm, Friendly, Cheerful

Use – Often used in Calls to Action and by companies that want to appear approachable and accessible

Feeling – Optimistic, Youthful, Happy

Use – Often used in Point of Sale and Window Displays and by companies who want you to feel joyful about their brand

Feeling – Peaceful, Calm, Natural

Use  – Often used by companies who want to project a healthy or ‘green’ image

Feeling – Trust, Dependable, Progressive

Use –  Often used by Financial or Health businesses were reliability is paramount

Feeling – Creative, Wise, Imaginative

Use – Often used by Beauty brands or companies that want to appear established, but fun

Feeling – Feminine, Soft, Young

Use – Often used by companies who want to appeal to women or teens

Feeling – Goodness, Trustworthy, Established

Use – Often used by brands who want to appear traditional and good or organic

Feeling – Strong, Powerful, Sleek

Use  – Often used by sports and luxury brands, can be very strong in design layout

Feeling – Balanced, Calm, Professional

Use –  Often used in the technology and automotive markets, works well as an accent with all other colours.

Feeling – Modern, Fun, Advanced

Use  – Often used by technology or internet brands, especially to convey the idea that their product is new and innovative

So let’s have a look at how some of the brands I have created stack up against these guidelines (you might recognise your logo in here):

So what colour is your logo and do you feel like it is representing your brand values to your target audience?


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How to email market after GDPR

Category:Email Marketing Tags : 

Email marketing is a bit like marmite…some people love it, others hate it, but after the dreaded GDPR a lot of you may have decided it was just too much trouble!

It seems that many people weren’t really aware of Data Protection Legislation before GDPR and are under the impression that GDPR was a whole new area of legislation, but in reality, it was just an upgrade to the existing Data Protection laws. However new law, or upgrade, the fact is that GDPR has made email marketing more complicated, but not necessarily defunct.

My advice about Email Marketing has changed very little, but there are a few things to bear in mind which make it work.

In the past email marketing often consisted of buying an email list of prospects and then thinking up something very clever and interesting to get these people, who didn’t know your business, to enquire about your product or service. Unfortunately this really didn’t work and now it would actually be breaking Data Protection Regulations.  GDPR says that people on your mailing list have to specifically request contact from you and you CANNOT email them (with marketing information) until you have this permission. This means that buying a list THEN emailing people to ask if they would like to hear from you is against the law and you could be fined for it.

So my advice now, as ever, is to use email marketing as a way to keep in touch with contacts you already have. Use it to get to the magic ‘7 touch points’ before a prospect is ready to buy from you.

You can contact people you know with ‘Legitimate Interest’ to ask if they would like to hear from you and giving them a link to subscribe. This is better than subscribing them manually as you have a record that they subscribed themselves. You could also have this subscribe feature on your website and mention it on your social media channels.

So, you’ve got in touch with your contacts and some of them have subscribed – yey! Next you need to figure out what you are going to say, because you can bet if it’s not interesting they are not going to stay subscribed for long. BTW it is the law to have an unsubscribe link on all your marketing emails – the best way to make sure you are on the right side of the law with these type of things is to use an email marketing program such as MailChimp, as they know what the law is and will try and keep you on the right side of it (although that is no excuse not to know the law yourself).

So what is interesting content…in general it tends to fall into two categories

  1. Advice and information
  2. Offers and discounts

It may be that you cannot really give either, in which case email marketing is not for you – if you can’t say something interesting, don’t say anything at all!

Unfortunately, your subscribers are not going to be interested in pictures of your latest work, testimonials from happy clients or details of your services (save that for social media) – you need to give them something to get their teeth into! So an offers email or an email newsletter would be great.

Next comes frequency…how often is too often? Again it depends what you sell, but it is also worth bearing in mind how much time you have to come up with content, or perhaps the seasonality of your offers. If you decide on an e-newsletter with advice on your industry then you’ll have to come up with all the advice, as well as putting the email together, I would suggest that most people don’t have enough time to do this more than once a quarter. Even if your email will be mostly quick offers it could get annoying if people are receiving it more than once a week.

Finally, a quick piece of advice about design and layout. It is very important that your email newsletter follows your brand and that all the information is neatly and cleanly laid out, as well as having enticing images and copy. You could have a designer put together the first email and then replicate and change the content each time you want to send it out.

If you want more advice about email marketing check out the FAQs section of my website, or drop me an email and we can have a chat about how email marketing could work for your business.  


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Tone of voice….and how to find yours

Category:Branding Tags : 

Have you ever seen footage of BBC television programmes from the 1920’s? If you have you’ll remember the tone of voice was very specific – posh, plummy English was the only tone of voice allowed!

Things have moved on a bit since then and you’ll now find a huge range of voices on television and radio, but tone of voice also applies when you are writing a social media post or blog or even presenting a visual image to a prospective customer.

The most important thing about tone of voice is to get the right one for your audience. Cillit Bang is well known for Barry Scott’s loud, brash tone of voice and their catchphrase ‘Bang! And the dirt is gone’ – it works for them, but if Johnsons Baby products were to adopt the same tone it would be very jarring.

So how do you find your tone of voice? The best place to start is with the definition of your target audience and of course your brand’s unique selling points.

If your brand is knowledgeable and trustworthy and your clients are serious business people, then your tone of voice needs to be serious, weighty and reassuring, and certainly not silly, funny or flighty. However if your target audience is students and your brand is fun and recreational then you definitely SHOULD have a light and amusing tone. It will be fine for you to use emojis and LMFAO!

The same technique can be applied to choosing an image, fun, cartoony images are fine for fun brands, but serious subjects need a more careful approach. Just because you like little cartoons and use them in your personal Facebook posts, doesn’t mean they are appropriate for your business communications.

The final thing to remember about tone of voice is consistency. We all get very used to a certain tone of voice from our favourite brands and any deviation from that tone, even the use of ‘I’ instead of ‘we’ when talking about your work or achievements can be very strange.

Once you have found your tone of voice you can employ it in all your marketing; brochures, social media, website, email newsletters and even your actual conversations with clients.


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Website Redesign – things to think about

Category:Websites Tags : 

A business connection recently asked “My website is two years old, do I need a new one?” You can read my answer to that question here, but if you have decided that you do indeed need a new website you’ll want to make sure you have thought of everything so you don’t need a new one again in a few years time! So here are my top 10 things to think about if you are redesigning your website

Check out the competition

Whatever marketing you are undertaking it’s always a good idea to keep an eye on the competition. In this case you want to visit their websites (but as a rule make a List of your competitors on Twitter is a great way to keep an eye on them – read more about how to do this in my FAQ). Have a look at what they are doing that you think is good. I’m not saying copy them, but be inspired by great ideas. Also see if there is anything that you think doesn’t work so you can avoid it!

Does your current website have any particular problem areas

Are there any parts of your website that you are particularly concerned about, or that people have mentioned don’t work well. Perhaps your website isn’t mobile friendly (if you are not sure you can check here), maybe it takes too many clicks to get to important content. Whatever the issue keep this at the forefront of your mind as you consider your redesign

What about SEO

How does your current website perform in search engines? If the answer is ‘very well thanks’, then be sure what you do does not negatively effect your results. Perhaps this is one of the reasons for the redesign – you are not coming up in search engines…in which case make sure you do your SEO research right at the start. Or maybe search engines just are not an important part of your marketing strategy – that’s fine, but be sure that is the case before you disregard them.

Take a look at your website statistics

Does your current site have analytics? Google Analytics is a great free tool that can help you find out which are your most popular pages, how long people spend on your site and whether or not they come back. If you have it, then have a look through the statistics to find out what works and what doesn’t. If you don’t have it then make sure that you install it in your new website – you can read more about Google Analytics in this FAQ

Ask your customers

By far the easiest way to find out what is good and bad about your existing website is to ask! If you have many customers you could set up a short survey and allow people visiting your website to fill it out, perhaps offering a reward to participants. If you clientele is more limited you could email a survey to selected clients. Survey Monkey is a great free tool for creating your own online surveys.

What is the goal of your website

It’s really important to have your website goal front and centre throughout the design process. Perhaps your website has more than one goal, in which case you can prioritise several goals. It might be to give information, to create enquiries or to sell products, but whatever it is keep it in mind at all times.

Do you know your target audience

It’s never too late to create your target audience persona…is it Rebecca the Stay at Home Mum? Lawrence the Lawyer? Margaret the Retiree? Perhaps you have more than one target audience persona. If you haven’t already thought this out now is the time! It will make your website redesign and all your marketing so much easier and more effective

Review your content

Have a good look through ALL of your website content. Is anything out of date? Is there anything that is surplus to requirements. Just like the shelves of a shop everything in your website should be useful and beautiful. Don’t keep anything that doesn’t have a purpose.

Make sure you are happy with your brand

If you are redesigning your website is it also time for a rebrand? If your reason for a website redesign is because your business or target audience has changed then it may also be time to think about a rebrand. You certainly don’t want to spend your valuable time and money redesigning your website only to realise in six months time that you need a new logo!

Draft your new structure and content before you get started

Once you have followed all of the above steps, you’ll be in a great position to create a website structure, this will list all of the planned pages for your website. Because you have done your SEO research you’ll know your keywords and be able to write your service content to reflect these. If you are having a blog you should get at least 3 ready for when you go live and also have all the case studies and testimonials prepared. Get all your images ready, resized for web and named sensibly. All this planning and organisation will make your redesign go much more smoothly

As ever if you are thinking about a website redesign and you need some help, drop me a line louise@inspirationagency.co.uk