Tag Archives: keywords

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Why isn’t my SEO working?

Category:SEO Tags : 

Search Engine Optimisation is a big part of marketing strategies these days, but it can feel like you are throwing your money away, so I thought I’d outline some of the reasons your SEO might not be giving the results you want.

No one actually searches on Google for what you do

Although ‘Googling’ is a very popular way to find products and services these days not every business is going to find their customers trawling through search engines for them. This is especially true of some ‘consultancy’ type businesses, particularly when you are servicing a local area. These clients are much more likely to come by referral and you are better off investing your marketing budget in referral marketing than SEO.

You are optimising the wrong keywords

This is something I often come across when talking to new clients about their existing SEO. Do you know exactly the keywords your SEO efforts are optimising? And do you know how many people search for those keywords each month? If you don’t you may very well be spending money optimising keywords no one is searching for. Even relatively small changes can make a real difference. A recent search I did for a clients turned up that ‘antenatal class bournemouth’ has 10 searches per month, but ‘antenatal classes bournemouth’ has 100 searches! That’s a big different in potential clients all for adding ‘es’

You haven’t got your meta data right

So you have done your research and you know people are definitely search for what you do and you know the exact words they are searching for, but did that information get accurately translated into your website content. It is essential that your keywords appear in your website content – both the front end stuff that real people read and also the meta data that search engines read….if you don’t get this right you won’t be appearing.

Your website isn’t converting visitors into customers

Unfortunately being ranked in search engines is not the end of the SEO journey, now your website has to be good enough to actually convince these hard earned visitors into people who actually want to buy from you. There are a large number of factors to consider here, but the two most important are

  1. Does your website give them all the information they need
  2. Is it your website clear and easy to use

You aren’t spending enough to beat the competition

This one is a bit of a shame, because it may be that people DO search for what you do, but there is already huge competition out there spending a fortune on SEO and you just don’t have the budget to compete. Once again this is something you can find out right at the start when you do the all important keyword research and if you don’t have the budget to compete then find another marketing method that you can afford.

Of course it could be a combination of all of these factors. If you’d like some bespoke feedback and advice on your SEO contact me for a chat.


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How does website content affect SEO?

Category:SEO Tags : 

As I have mentioned in other blogs we know that Google’s algorithm is trying to imitate the decision making process of real people and because of this it is clear that the content of your website is going to have a big effect on how Google ranks your website. However there are some common myths about website content which we can put to rest.

Myth 1: If I update my website regularly it will improve my SERP (Search Engine Ranking Position)

Unfortunately improving your SERP is not as easy as that. Writing blogs, adding or changing service content or writing news articles on your website will not have a great impact of your SERP. Google likes to see websites which are kept fresh because stagnant websites are seen to be a symbol of ‘dormant’ businesses. However it is essential to ensure your content is relevant and also utilises your keywords.

Myth 2: The more keywords you put into your site the better

Unfortunately not….Google weights keywords, so the first one you list will carry the most weight and the weight apportioned to each will decrease as you go on down the list. So you can see that the more you have the less weight will be attributed to each. Google is trying to find it’s user’s ‘experts’, so by having 20 keywords all you are saying is that you are a ‘jack of all trades’ not an expert. If you have a number of products or services you want to optimise, then set up pages for each and optimise each one separately with a couple of select keywords.

Myth 3: If I have good keywords in my site I don’t need to do anything else

Once again, sadly, this is not the case. Ensuring you have researched your keywords properly and that you have used them in both your page content and your meta content is really important. However it is very unlikely that just carrying out this ‘on-page’ SEO will be enough to beat out the competition.

Myth 4: If I use my competitors company names in my site I will be able to steal people searching for their business.

This one is true…to some extent. If you put your competitor’s company names in your site there is a good chance that you will come up in search results alongside them. However this is a ‘black’ SEO practice and if your competitor complains to Google there is a good chance they will blacklist you from their listings entirely. Just stick to good SEO practice.

If you would like to have a chat about SEO and how you can improve your Search Engine Ranking Position get in touch.